Vol. 6, No. 4 (2014), International Journal of Marketing Studies

• • Product Evaluation Attributes and Consumer Product Trust of Branded and Generic Drugs: A Comparative Study of the United States and Kenya
  • •  Jackson Musyimi   
    •  Verna Omanwa   
    • p1
    •  PDF 
      
• • Relationship between Service Quality and Customer Satisfaction in Hypermarkets of Saudi Arabia
  • •  Yasser Mahfooz   
    • p10
    •  PDF 
      
• • Branding Goals and Strategies at International Auto Shows
  • •  Wondwesen Tafesse   
    •  Jahan Narui   
    •  Tor Korneliussen   
    • p23
    •  PDF 
      
• • A Model for Optimally Promoting Application Diffusion on Facebook
  • •  Guoying Zhang   
    •  Charles Johnston   
    •  Chris Shao   
    • p35
    •  PDF 
      
• • Consumers’ Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes
  • •  Yun Wang   
    • p50
    •  PDF 
      
• • Sustainable Consumption in Finland—The Phenomenon, Consumer Profiles, and Future Scenarios
  • •  Arto Salonen   
    •  Leena Fredriksson   
    •  Saara Järvinen   
    •  Päivi Korteniemi   
    •  Jari Danielsson   
    • p59
    •  PDF 
      
• • Effects of Servicescape, Waiting Motivation and Conformity on Time Perception and Behavioral Intentions
  • •  Long-Yuan Lee   
    •  Lung-Yu Li   
    • p83
    •  PDF 
      
• • Culture and Consumer Behavior—A Study of Trinidad & Tobago and Jamaica
  • •  Sherrard Spiers   
    •  Raghava Gundala   
    •  Mandeep Singh   
    • p92
    •  PDF 
      
• • A New Algorithm about Market Demand Prediction of Automobile
  • •  Zhiming Zhu   
    •  Tao Chen   
    •  Tianmiao Shen   
    • p100
    •  PDF 
      
• • Distribution Intensity, Advertising, Monetary Promotion, and Customer-Based Brand Equity: An Applied Study in Egypt
  • •  Ahmed Ebeid   
    • p113
    •  PDF 
      
• • A Study of the Marketing Mindset: Undergraduate Student Choice of Marketing Major in a Business-Biased Public University in Ghana
  • •  Samuel Agbanu   
    •  Alexander Preko   
    •  Mawuli Feglo   
    •  Samuel Ofei   
    • p123
    •  PDF 
      
• • Investigating the Role of Self Confidence and Self-Image Proportion in Consumer Behavior
  • •  Seyed Fathollah Amiri Aghdaie   
    •  Farhad Khatami   
    • p133
    •  PDF 
      
• • The Effect of Territorial Marketing on City Image Valuation: An Exploratory Study in Algeria
  • •  Zakia Megri   
    •  Fateh Bencherif   
    • p145
    •  PDF 
      
• • Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?
  • •  Elif Ergin   
    •  Handan Akbay   
    •  Bulent Ozsacmaci   
    • p157
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 4
  • •  Maple Xiao   
    • p165
    •  PDF 
      

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