Vol. 6, No. 2 (2014), International Journal of Marketing Studies
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- The Effects of Consumer Personality Types on the Attitudes and Usage of Self-Checkout Technology in the Retail Sector among 18–22 Years Old
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- Thomas Jackson
- Paul Parboteeah
- Siobhan Metcalfe-Poulton
- p15
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- Social Media Marketing in Emerging Economies: A Mongolian Case Study
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- David Borker
- p31
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- Role of Geography in the Relative Salience of the Antecedents of Cruise Passengers' Satisfaction
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- Amita Bhadauria
- Amit Bhatnagar
- Sanjoy Ghose
- p46
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- Exploring Customer Dissatisfaction/Satisfaction and Complaining Responses among Bank Customers in Ghana
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- Simon Nimako
- Anthony Mensah
- p58
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- The Imperative of Interactive Service Marketing Strategy on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry
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- Festus Nmegbu
- Ikechukwu Asiegbu
- p72
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- Analysis for Activation of Old Shopping Streetsbased on the Surveys of Citizens and Storekeepers
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- Gao Wa
- Yoichi Seki
- Kenji Amagai
- Takayuki Takarada
- p92
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- Applications of Planned Behavior Theory (TPB) in Jordanian Tourism
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- Mamdouh Ziadat
- p105
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- Effect of Mobile Number Portability Adoption on Consumer Switching Intention
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- Simon Nimako
- Benjamin Ntim
- Anthony Mensah
- p117
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- Site Selection of Local Marketing Cooperatives of Agricultural Crops in West Azerbaijan Province, Iran
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- Mohammad Jalalzadeh
- Seyed Zamanabadi
- Khalil Kalantari
- p135
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- Purchase Intention of Counterfeit Products: The Role of Subjective Norm
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- Santi Budiman
- Tony Wijaya
- p145
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- Applying Logistic Regression to E-Banking Usage in Kumasi Metropolis, Ghana
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- Kawme Annin
- Maurice Omane-Adjepong
- Sonita Sarpong Senya
- p153
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- Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns
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- Muhammad Alshurideh
- Abdel Monin Shaltoni
- Doa’a Hijawi
- p163
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