Vol. 18, No. 2 (2026), International Journal of Marketing Studies

• • From Impulse to Excess: The Impact of Influencer Marketing on Impulsive Buying and Overconsumption
  • •  Meltem Birogul   
    • p1
    •  PDF 
      
• • One More Time: How Should We Define Marketing It Matters Because Definitions Become the North Star for A Profession
  • •  Banwari Mittal   
    • p13
    •  PDF 
      
• • How Consumers Perceive and React to Advertising amid AI Anxiety: Social Media Content Analysis of Apple’s ‘Crush!’ Ad Controversy
  • •  Hayoung Sally Lim   
    •  Haseon Park   
    • p30
    •  PDF 
      
• • Smart Airport Marketing and Traveler Experience in Agadir
  • •  Fadoua Ahl Belkheir   
    •  Rime Zaidane   
    •  Fadoua Lemsagued   
    •  Mouaad Chafai   
    • p45
    •  PDF 
      

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