Vol. 18, No. 1 (2026), International Journal of Marketing Studies
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- Creativity-Driven Innovation for Heritage Breed Conservation: Concept Development Using SCAMPER and Brainwriting
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- Juan R. Gutiérrez-Velasco
- Carlos A. García-Munguía
- José T. Marín-Aguilar
- María Guadalupe Martínez-Alba
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This work is licensed under a Creative Commons Attribution 4.0 License.
- ISSN(Print): 1918-719X
- ISSN(Online): 1918-7203
- Started: 2009
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