Vol. 17, No. 2 (2025), International Journal of Marketing Studies

• • Social Media Monitoring and Customer Satisfaction in the Canadian Financial Service Sector
  • •  Mostafa Torabi   
    •  Charles H. Bélanger   
    • p1
    •  PDF 
      
• • The Connect Framework: A Conceptual Proposal for Bridging Educational Transformation and Marketing Strategy
  • •  Ulmas Gulyamov   
    • p14
    •  PDF 
      
• • Shopping as Self-Determination: The Interconnected Nature of Consumer Time Use and Life Planning
  • •  Jack A. Lesser   
    •  Minjung Park   
    • p18
    •  PDF 
      
• • Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash
  • •  Miracle Eze   
    • p32
    •  PDF 
      
• • Proposed Marketing Strategy to Increase Pertamax Series Sales in Indonesia: An Integrated Rise Model
  • •  Bagus Septiardy   
    • p51
    •  PDF 
      
• • Investigating the Effect of AI-Generated Customer Reviews on Purchase Intent and Perceived Authenticity in E-Commerce Environments
  • •  Miracle Eze   
    • p62
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 17, No. 2
  • •  Alyssa Sun   
    • p79
    •  PDF 
      

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