Vol. 17, No. 1 (2025), International Journal of Marketing Studies

• • The Role of Micro-Influencers in Niche Digital Marketing Strategies in Africa: Impact on Consumer Engagement and Brand Loyalty
  • •  Miracle Eze   
    • p1
    •  PDF 
      
• • Proposal for a Novel Method to Eradicate Scalpers of Otaku Goods
  • •  Sayaka Iwano   
    •  Takuto Iwano   
    • p22
    •  PDF 
      
• • Bedouin Marketing: Its Role in Promoting Economic Growth in Saudi Arabia
  • •  Abdulaziz Alotaibi   
    • p30
    •  PDF 
      
• • From the Transactional to the Relational in the Customer-Supplier Relationship: Case of the Tunisian Banks
  • •  Nihel Ziadi Ben Fadhel   
    • p44
    •  PDF 
      
• • The Role of Organizational Involvement Facilitation in Enhancing Employees’ Innovative Work Behaviour under Technological Uncertainty: The Mediating Effect of IT Self-Efficacy
  • •  Biqian Zhang   
    •  Sanshan Li   
    •  Lei Zhao   
    •  Yunyao Liu   
    • p54
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 17, No. 1
  • •  Alyssa Sun   
    • p65
    •  PDF 
      

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