Vol. 16, No. 2 (2024), International Journal of Marketing Studies

• • The Emergence of the Deconstructed Consumer: Exploring Shopping and Buying Behavior During the COVID-19 Pandemic
  • •  Thomas F. Turner   
    •  Michelle Childs   
    • p1
    •  PDF 
      
• • Can Negative Online Reviews Be Perceived Differently on Different Websites?
  • •  Mousumi Bose   
    • p11
    •  PDF 
      
• • Influencing the Power of Celebrity Endorsers on Saudi’s Purchasing Behavior
  • •  Najah Hassan Salamah   
    • p26
    •  PDF 
      
• • Building Sports Brand and Fan Relationships Through Social Media During Covid-19 Pandemic and Post Pandemic Era
  • •  Ehsanul Huda Chowdhury   
    •  Daniella Fjellström   
    •  Giancarlo Mancuso   
    •  Richard Amankwah Addo   
    • p39
    •  PDF 
      
• • Impact of Multigenerational Interactions on Travel Experience and Well-being of Elderly Tourist Insight from the Tourism Industry
  • •  Liding Shen   
    • p53
    •  PDF 
      
• • Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa
  • •  Miracle Eze   
    • p65
    •  PDF 
      
• • The Impact of Place and Price on Consumers’ Repurchases Organic Food: The Moderating Role of Consumers’ Gender
  • •  Amal Obaikah A. Alshammari   
    •  Norah Abdulatif M. Alhumaid   
    • p92
    •  PDF 
      
• • Motivating Sales Force: Sayed’s U Theory
  • •  Md. Abu Sayed   
    • p103
    •  PDF 
      

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