Vol. 14, No. 1 (2022), International Journal of Marketing Studies

• • Customer Loyalty as Measure of Competitiveness
  • •  Ivan Sciascia   
    • p1
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• • The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers
  • •  Chiraz Rouissi   
    •  Fatma Letaif   
    • p7
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• • Organizational Citizenship Behavior and Corporate Social Responsibility: Evidence from Taiwan Listed Electronics Firms
  • •  Hsien-Ming Shih   
    •  Bryan H. Chen   
    •  Mei-Hua Chen   
    •  Ching-Hsin Wang   
    • p18
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• • The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context
  • •  Giuseppe Colella   
    •  Andrea Sestino   
    •  Cesare Amatulli   
    • p34
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• • One-Sided Advertising: How Does It Overcome Consumer Resistance?
  • •  Han-Kuang Tien   
    •  Yueh-Hsia Huang   
    •  Siao-Yun Wei   
    •  Yung-Yen Chen   
    •  Tyng-Bin Ger   
    •  Yen-Lin Kuo   
    • p46
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• • Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop
  • •  Getie Andualem Imiru   
    • p60
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• • Green Brand Image and Sustainability: Marketing Implications of High-School Student Responses
  • •  Paul James   
    •  Jasmine James   
    • p81
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• • The Cognitive Determinants Influencing Consumer Purchase-Intention Towards Subscription Video on Demand (SVoD): Case of Egypt
  • •  Ashraf Elsafty   
    •  Abdulaziz Boghdady   
    • p95
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• • Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study
  • •  Luca Giraldi   
    •  Andrea Sestino   
    •  Elena Cedrola   
    • p114
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• • The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia
  • •  Afnan Ibrahim Alothman   
    •  Soad Abdullah Al-Meshal   
    • p126
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1
  • •  Alyssa Sun   
    • p135
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