Vol. 12, No. 4 (2020), International Journal of Marketing Studies

• • On the Validity of the Capital Asset Pricing Model (CAPM)
  • •  M. J. Alhabeeb   
    • p1
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• • Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective
  • •  Mustapha Iddrisu   
    •  Akolaa Andrews Adugudaa   
    •  Albert Martins   
    • p14
    •  PDF 
      
• • Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
  • •  Bassant Eyada   
    • p30
    •  PDF 
      
• • Issues of Utilizing Social Networking as an Informal Organizational Communication Channel: Evidence from China
  • •  Songbai Liu   
    •  Lu Guan   
    • p43
    •  PDF 
      
• • A Study on the Influence of E-Commerce Live Streaming on Consumer Repurchase Intentions
  • •  Yifei Chen   
    •  Feiyan Lu   
    •  Siyu Zheng   
    • p48
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• • The Market Trajectory of a Radically New Product: E-Cigarettes
  • •  Mickey M. Kislev   
    •  Shira Kislev   
    • p63
    •  PDF 
      
• • The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping
  • •  Abbas N. Albarq   
    • p93
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 4
  • •  Alyssa Sun   
    • p104
    •  PDF 
      

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