Vol. 12, No. 3 (2020), International Journal of Marketing Studies

• • Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study
  • •  Moreno Frau   
    •  Ludovica Moi   
    •  Francesca Cabiddu   
    • p1
    •  PDF 
      
• • Pricing Decisions of FinTech Firms
  • •  Michael Neubert   
    • p14
    •  PDF 
      
• • Sport Events Customers’ Behavior in the Light of Hedonic Consumption
  • •  Daniel Adrian Gârdan   
    •  Iuliana Petronela Gârdan   
    •  Mihai Andronie   
    •  Ionel Dumitru   
    • p26
    •  PDF 
      
• • Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty
  • •  Jiyoung Kim   
    •  Sejin Ha   
    • p41
    •  PDF 
      
• • Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market
  • •  Mostaque Ahmed Zebal   
    •  Anushe Zebal   
    • p52
    •  PDF 
      
• • The Influence of Smart Tourism on Tourist Experience Toward Travel Intention and Satisfaction: Evidence from China
  • •  Chen CHEN   
    • p65
    •  PDF 
      
• • Impact of Social Media on Consumer Buying Patterns
  • •  John Donnellan   
    •  Melanie McDonald   
    •  Michael Edmondson   
    • p71
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 3
  • •  Alyssa Sun   
    • p80
    •  PDF 
      

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