Vol. 12, No. 1 (2020), International Journal of Marketing Studies

• • Ethical Branding in the Modern Retail: A Comparison of Italy and UK Ethical Coffee Branding Strategies
  • •  Ornella Papaluca   
    •  Mauro Sciarelli   
    •  Mario Tani   
    • p1
    •  PDF 
      
• • Analysis of Consumer Demand and Preference for Rabbit Meat in Benin
  • •  Jean Adanguidi   
    • p14
    •  PDF 
      
• • Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana
  • •  Douglas Chiguvi   
    •  Ruramayi Tadu   
    •  Sinesisa Khumalo   
    •  Collen Mahambo   
    • p23
    •  PDF 
      
• • Nostalgia: An Attractive Theme for Marketing Researchers
  • •  Leila Lefi Hajlaoui   
    •  Abderrazak Gharbi   
    • p30
    •  PDF 
      
• • The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies
  • •  Fadye Saud Al-Fayad   
    • p39
    •  PDF 
      
• • Feedback System in Healthcare: The Why, What and How
  • •  Naveen R. Gowda   
    •  Abhinav Wankar   
    •  Sanjay Kumar Arya   
    •  H. Vikas   
    •  Nayana Kollalackal Narayanan   
    •  C. P. Linto   
    • p52
    •  PDF 
      
• • Digital Trends and Practice on the Hungarian Market
  • •  Katalin Tari   
    • p62
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 1
  • •  Alyssa Sun   
    • p73
    •  PDF 
      

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