Vol. 11, No. 4 (2019), International Journal of Marketing Studies

• • Price Discrimination as a Marketing Strategy
  • •  M. J. Alhabeeb   
    • p1
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• • Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms
  • •  Ciro Troise   
    • p16
    •  PDF 
      
• • Social Media Marketing and Luxury Consumption: A Literature Review
  • •  Giuseppe Colella   
    •  Cesare Amatulli   
    •  Maria Pilar Martinez-Ruiz   
    • p30
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• • Climate Change Perception in Lebanon: An Exploratory Study
  • •  Akil Hussein   
    •  Trabulsi Hussein   
    •  Grace Moussaid   
    •  Grace Moussaid   
    • p53
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• • Changing Attitudes Toward Checkout Charity
  • •  Brenda Massetti   
    •  Iris Mohr   
    •  Mariellen Murphy-Holahan   
    • p60
    •  PDF 
      
• • A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials
  • •  Lori M. Thanos   
    •  Sylvia D. Clark   
    • p69
    •  PDF 
      
• • An Empirical Analysis of Perceived Transaction Convenience, Performance Expectancy, Effort Expectancy and Behavior Intention to Mobile Payment of Cambodian Users
  • •  Do Nam Hung   
    •  Jacquline Tham   
    •  S. M. Ferdous Azam   
    •  Abdol Ali Khatibi   
    • p77
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• • Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment
  • •  Bamituni E. Abamu   
    • p91
    •  PDF 
      
• • Critical Success Factors in Customer Relationship Management Strategy in the Local Government Authorities in Zimbabwe
  • •  Douglas Chiguvi   
    •  Ruramayi Tadu   
    •  Zenzo Dube   
    • p99
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• • The Impact of Family Governance on the Sustainability and Continuity of Family Businesses in Botswana
  • •  Ruramayi Tadu   
    •  Douglas Chiguvi   
    • p113
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 4
  • •  Alyssa Sun   
    • p119
    •  PDF 
      

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