Vol. 11, No. 1 (2019), International Journal of Marketing Studies

• • Spatial Models of Consumer Choice for Retail Outlets: Theory and Practice in Physics of Marketing
  • •  M. J. Alhabeeb   
    • p1
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• • Clothing Involvement Profiles of African-American Students for Marketing Strategies
  • •  Terani J. Dillahunty   
    •  Jung-Im Seo   
    • p10
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• • Cultural Influences on Environmental Consciousness and Green Environmental Behavior
  • •  Bashar S. Gammoh   
    •  Sam C. Okoroafo   
    •  Anthony C. Koh   
    • p20
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• • Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective
  • •  Chunling Yu   
    •  Lily C. Dong   
    • p30
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• • Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing
  • •  Lijuan Wang   
    •  Songbai Liu   
    • p40
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• • Branding Services in Mature Markets: Evidence from Egypt
  • •  Rasha Abdel Aziz El Naggar   
    •  Noha Bendary   
    • p52
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• • Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance
  • •  Lichung Jen   
    •  Yichun Liu   
    • p69
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• • CRM Implementation in Lebanese SMEs: Descriptive Analysis
  • •  Lena Saleh   
    •  Laura El Saheli   
    • p76
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• • How Engaged Customers Can Help the Brand: An Empirical Case Study on a Higher Education Institution (University) in Egypt
  • •  Samia Adly Hanna El Sheikh   
    • p85
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• • Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda
  • •  Sara Amoroso   
    • p100
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• • Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia
  • •  Johara Al Assafe   
    •  Abdullah M. Alhidari   
    • p122
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• • The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context
  • •  Maha M. Khan   
    • p134
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• • Saudi Smokers' Behaviors After a 100% Tax Increase
  • •  Ahmed Mohammed Alqarni   
    • p150
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 1
  • •  Alyssa Sun   
    • p160
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