Abstract

Terraced landscape of Yuanyang Hani is extremely rare at home and abroad. Since the 1980s, there have been great concerns about Yuanyang Hani Terrace. Although tourists and tourism revenue have increased quantitatively, there are only a few researches of tourism Market and Marketing Strategies about Yuanyang Hani Terrace. Based on the investigation of the characteristics of Hani terrace tourism market, the study builds Yuanyang Hani terrace tourism marketing system, which includes the overall marketing target, marketing organization, marketing strategy and marketing control, etc. Moreover, the system is of great importance for promoting the overall and healthy development of local tourism.

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