ESP Course Evaluation of Business Communication for Masters in Commerce of a Pakistani University


  •  Aamir Aziz    
  •  Mamuna Ghani    

Abstract

English is the Language of globally expanding world of trade and commerce. English for Specific Purposes (ESP) is time-honored area of English Language Teaching (ELT), and it is by a long way at variance from General English (GE) because of its practical efficacy and learner centered approach. The need of ESP (Business Communication) at post-graduate colleges of commerce and departments of commerce of universities at master’s level classes is to outfit the students with most recent communicative trends so that they can become resourceful members of some reputed business house. In the present study the researchers have done ESP course evaluation of the current course of Business Communication for Masters in Commerce classes of Bahauddin Zakariya University, Multan. This course is taught at public and private sector post-graduate colleges of commerce affiliated with the university in the first year of two year master’s degree program. For this purpose the researchers have used questionnaire for the students and interview for the teachers. After analysis of results, the current study presents the conclusion that the current course of Business Communication is unable to fulfill all the professional needs of the students and is also unable to link theory with practice. It needs improvement having in view the modern tendency in the field of Business Communication, the needs of the future experts and the requirements of national and international business concerns.



This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1923-869X
  • ISSN(Online): 1923-8703
  • Started: 2011
  • Frequency: bimonthly

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