Abstract

The course of this study aims to investigate the attitudes of Balqa Applied University academic staff towards using Standard Arabic as the language of instruction at the university and in their social gatherings. The academic staff attitudes reflect the status of Arabicization course of action as a language planning activity among institutions of higher education in Jordan in light of competing challenges between pro-Arabicization group and anti-Arabicization group. The participants of the academic staff cover four faculties, Engineering, Agriculture, Human Sciences, and Planning. The findings of the study confirmed the passion for Standard Arabic as a highly elevated language. The respondents encourage the use of Standard Arabic in academic context in general and in conferences held at local and national levels. Standard Arabic is also preferable among other Arabs’ academic interaction. However, the respondents are rather unenthusiastic pertaining to using Standard Arabic in social interaction. In light of the findings of the study, it is recommended that the administration of higher academic institutions in Jordan assume an effective role in promoting Arabicization.

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