Role of Media in Representation of Sociocultural Ideologies in Aurat March (2019–2020): A Multimodal Discourse Analysis

  •  Fatima Zafar Baig    
  •  Muhammad Zammad Aslam    
  •  Nadia Akram    
  •  Kashaf Fatima    
  •  Alisha Malik    
  •  Zafar Iqbal    


The researchers have explored the role of print media and social media to present the social, cultural and political ideologies through the support of liberal feminist women in Aurat March 2019–2020. Moreover, the researchers have identified the connection/s between the language and power in the construction of ideologies, specifically through the media (print and social media). Print media, specifically print social media, has a negative impact due to its lesser amount of validity and a positive keeping wide coverage. For this study, researchers took three articles from three different local newspapers about the specific topic “Aurat March”. These articles along with the posters (which were present in the specific articles) of Aurat March have been analyzed. The researchers collected the data through a qualitative approach and purposive sampling. The research is exploratory and multi-directional. Fairclough’s model of critical discourse analysis is used for the analysis. The findings of the study have suggested that media discourse is intentionally crafted to create specific ideologies. As media has created and represented different socio-cultural ideologies in Aurat March. Media can play a positive and negative role in language and power. However, the impact of the media’s ideologies is depending on the feedback of the concerned society.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • ISSN(Print): 1923-869X
  • ISSN(Online): 1923-8703
  • Started: 2011
  • Frequency: bimonthly

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