Abstract

This paper assesses the key determinants of clients’ intentions to acquire future loans from financial service providers in a developing country. Drawing on the Theory of Planned Behaviour (TPB) and the Technology Acceptance Model (TAM), a conceptual model is developed and tested. The study involves a cross-sectional survey of 371 loan customers of leading financial service providers in Ghana. Due to the predictive focus of the study, data are analysed using Partial Least Squares structural equation modelling method available in SmartPLS 2.0. The results show that satisfaction, perceived usefulness and flexibility of loan terms and conditions are the significant factors, while trust, attitude towards loan and social influence do not contribute significantly to predicting client’s intentions to acquire future loans from financial service providers in Ghanaian financial market. This paper uniquely contributes to theory by testing a comprehensive framework of direct determinants of intentions to acquire loans in financial markets in developing countries, which is an under-researched area. Despite its limitations, the study provides important implications for managing clients’ loan acquisition intentions and behaviour in financial markets.

This work is licensed under a Creative Commons Attribution 4.0 License.