Abstract

The Merchant Acquiring Industry landscape is changing at a rapid space. In order to grab a larger market share the acquirers are coming up with new innovative products and remodelling the old products. Along with their attempts of creation of a niche market segment by help of product differentiation they are also desperately trying to penetrate into unexplored & underpenetrated market segments and adopt new unconventional ways for revenue generation. The paper does a comprehensive study to trace the trends & emerging areas of opportunity across the industry. It also tries to explore underpenetrated and unpenetrated market segments.

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