Abstract

In the current economic crisis occurs the intensity of severe competition for customers finding.

Therefore, agencies and organizations are focused on the role of assets which are non-material, particularly goodwill, it is able to create a good image to customers and have an established base, importantly, it also is able to add value to the organization. As-siddeek Savings Cooperative Ltd. is currently an organization where focused on it, so that the applicable marketing with religion to the credit transaction has happened.

As a result, the study found that the exchange of agreement in accordance with a legal act to partnerships between the cooperative’s memberships to comply with the principles of Islam what cause the low transaction cost, forming the principles of marketing in the type of the saving and trade cooperative effects in growth including customer base. Confidence to the financial stability to the cooperative and the occurring goodwill to members and breadth its customer base is the source of abundant profit for practical that reflected in financial reports that are different from the general cooperatives.

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