Abstract

The purpose of this paper is to explore the influencing factors of return on investment (ROI) from listed companies in China’s banking industry during the COVID-19 epidemic. Based on value investing perspectives, a simple accounting -based fundamental analysis is employed to establish the conceptual framework of this research which aims to discover the relationship between ROI and the historic financial indices documented in financial statements. The results from the empirical analysis shows that average three-year earning per share has a significant positive impact on ROI,while PB and NPL ratios have a significant negative impact on ROI, however, the size of the bank does not have an impact on ROI.

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