The Effects of Consumers’ Buying Behavior on E-Commerce Pricing in the Highly Developed Emerging Market: The Case of Singapore

  •  Jia Yun Moerth-Teo    
  •  Vito Bobek    
  •  Tatjana Horvat    
  •  Franko Milost    


This paper is focused on Singapore and its e-commerce markets. It contains the theoretical part and the conduct of an empirical study where the results are studied. This study is further extended as an investigation of the effects of consumers’ buying behavior on the e-commerce market in the case of Singapore, a highly developed emerging market. This research aims to gain a detailed insight and better understand Singaporeans buying behavior and how it may or may not affect the e-commerce market.

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