Vol. 17, No. 5 (2024), International Business Research

• • Immersive Cultural Heritage: Exploring Users’ Attitudes and Behavioral Intentions Towards the Dunhuang Digital Museum
  • •  Yutong Chen   
    •  Xinyi Chen   
    • p1
    •  PDF 
      
• • The Impact of Co-branding on Consumers’ Purchase Intention-A Case Study of NAIXUE
  • •  Guihang Guo   
    •  Ying Li   
    •  Yihongtian Jie   
    • p20
    •  PDF 
      
• • Exploring the Association Between Knowledge Management and Innovation Capability in R&D Centers
  • •  Alper Erturk   
    •  Razan Alkhayyat   
    • p36
    •  PDF 
      
• • Role of AI and Digital Transformation in Corporate Reporting: A Bibliometric Review
  • •  Nagham Aldabbous   
    •  Mohamed Ismail Mohamed Riyath   
    • p52
    •  PDF 
      
• • Open Innovation and Market Orientation in Mexican SMEs Automotive Industry
  • •  Sandra Yeseani Pinzon-Castro   
    •  Gonzalo Maldonado-Guzman   
    • p74
    •  PDF 
      
• • The Challenges of Exporting to English-Speaking Countries: Experiences from Non-Anglophone Business Owners
  • •  Thanakit Ouanhlee   
    • p86
    •  PDF 
      
• • Leadership and Organization Culture among Jordanian Hotels
  • •  Nader Saadeh   
    • p116
    •  PDF 
      
• • U.S. Airline Customer Complaint Trends: A Decade-Long Analysis (2013-2022) Including COVID-19 Impacts
  • •  Kunsoon Park   
    •  Seungwon Shawn Lee   
    • p131
    •  PDF 
      
• • Reviewer Acknowledgements for International Business Research, Vol. 17, No. 5
  • •  Kevin Duran   
    • p144
    •  PDF 
      

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