Abstract

Nowadays open innovation is becoming a business strategy that is gaining more and more attention from the scientific and business community. However, although the term open innovation was introduced in 2006, little is known about the relationship between open innovation and market orientation, since there are relatively few studies published in the literature that have been oriented in its analysis and discussion. Therefore, the main objective of this research is to fill this gap in the literature and explore the link that exists between open innovation and market orientation, through a research framework that consists of 4 measurement scales, 24 items, 1 hypothesis and an extensive review of the literature. Likewise, a self-administered questionnaire was distributed to a sample of 300 small and medium-sized manufacturing companies in the automotive industry in Mexico, analyzing the data set using confirmatory factor analysis and structural equation models. The results obtained suggest that open innovation has significant positive effects on the market orientation of companies that make up the manufacturing industry.

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