How Does Corporate Reputation Affect Innovative Performance?
- Yih-Chang Ou
- Li-Chang Hsu
Abstract
Corporate reputation has received considerable attention in the managerial academic literature. Whereas most research has focused on financial performance of corporate reputation, research on corporate reputation pointing to innovative performance and corporation internal mechanisms to influence innovative performance achieve has only recently emerged. Since little is known about how corporate reputation affects innovative performance, this study tests the separate moderating effects of human capital and social capital on the relationship between corporate reputation and innovative performance empirically. The sample is derived from a panel dataset of eighty-six Taiwan high-tech firms, covering six high-tech industry sub-sectors for the period 2004–2012. This study not only finds that better human capital moderates between corporate reputation and innovative performance, but also yields novel insight into the higher social capital decreases the effect of corporate reputation on innovative performance.
- Full Text:
PDF
- DOI:10.5539/ibr.v6n12p46
Journal Metrics
h-index (January 2024): 102
i10-index (January 2024): 947
h5-index (January 2024): N/A
h5-median(January 2024): N/A
( The data was calculated based on Google Scholar Citations. Click Here to Learn More. )
Index
- Academic Journals Database
- ACNP
- ANVUR (Italian National Agency for the Evaluation of Universities and Research Institutes)
- CNKI Scholar
- COPAC
- CrossRef
- EBSCOhost
- EconBiz
- ECONIS
- EconPapers
- Elektronische Zeitschriftenbibliothek (EZB)
- EuroPub Database
- Excellence in Research for Australia (ERA)
- Genamics JournalSeek
- Google Scholar
- Harvard Library
- IBZ Online
- IDEAS
- Infotrieve
- Kobson
- LOCKSS
- Mendeley
- MIAR
- Norwegian Centre for Research Data (NSD)
- PKP Open Archives Harvester
- Publons
- Qualis/CAPES
- RePEc
- ResearchGate
- ROAD
- Scilit
- SHERPA/RoMEO
- SocioRePEc
- Technische Informationsbibliothek (TIB)
- The Keepers Registry
- UCR Library
- Universe Digital Library
- ZBW-German National Library of Economics
- Zeitschriften Daten Bank (ZDB)
Contact
- Kevin DuranEditorial Assistant
- ibr@ccsenet.org