Incorporating the Innovation Attributes Introduced by Rogers’Theory into Theory of Reasoned Action: An Examination of Internet Banking Adoption in Yemen
- Ali Hussein Saleh Zolait
- Ainin Sulaiman
Abstract
The causal/effect of seven salient beliefs and an individual’s attitude and norms, all of which lead to form a person’s Behavioural Intention (BI), are not well documented in the context of Internet Banking (IB). The attitudinal belief, represented by five innovation attributes, together with the normative belief, represented by two types of interaction channels, were extracted in accordance with Rogers’ (1995) and Ajzen’s (1991) theories and literature. The study proposes a conceptual framework of an individual’s behavioural intention determinants to adopt IB and tests it using a path analysis of the Ordinary Least Squares (OLS). The results support the argument that attitude, relative advantage/compatibility, observability, ease of use and mass media interaction are the key determinants of BI to use IB.
- Full Text:
PDF
- DOI:10.5539/cis.v1n1p36
Journal Metrics
WJCI (2020): 0.439
Impact Factor 2020 (by WJCI): 0.247
Google Scholar Citations (March 2022): 6907
Google-based Impact Factor (2021): 0.68
h-index (December 2021): 37
i10-index (December 2021): 172
(Click Here to Learn More)
Index
- Academic Journals Database
- BASE (Bielefeld Academic Search Engine)
- CiteFactor
- CNKI Scholar
- COPAC
- CrossRef
- DBLP (2008-2019)
- EBSCOhost
- EuroPub Database
- Excellence in Research for Australia (ERA)
- Genamics JournalSeek
- Google Scholar
- Harvard Library
- Infotrieve
- LOCKSS
- Mendeley
- PKP Open Archives Harvester
- Publons
- ResearchGate
- Scilit
- SHERPA/RoMEO
- Standard Periodical Directory
- The Index of Information Systems Journals
- The Keepers Registry
- UCR Library
- Universe Digital Library
- WJCI Report
- WorldCat
Contact
- Chris LeeEditorial Assistant
- cis@ccsenet.org