Abstract

When the new thing, internet, formally entered into the commercial operation in 1990s, few people could think that the internet, which came from military technology, would drastically change the modes of obtaining information and communication by unheard-of speed. Undoubtedly, the developmental course less than 50 years from the advent of internet to the establishment of information society have made media theoreticians believe that internet was the most powerful media form beyond the memory of men, and it changed the way of traditional marketing, the medium and form of communication.

There is medium, there is advertisement. The development of network advertisement form is continually evolves with the development of application mode of internet, and every sort of application mode will go with a sort of network advertisement form. Through the comparison and analysis of the development course of network advertisement, this article will analyze the development foreground of Web3.0 and its drive and support to the rich media advertisements.

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