Abstract

Individualized information service is the service which could fulfill user’s individual information demand, offer information service according to user’s definite demands, or forwardly offer probable needed information service through analysis of user individuality and using habits. Individualized information service could help to quickly and exactly acquire information for user and offer conveniences for user. Based on that, in this article, we will study the character, implementation mode and flow of information push mode, and develop the theory and method of individualized information push.

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