Abstract

Under the background of the country's vigorous development of the sports industry, the sports industry ushered in unprecedented opportunities and prospects. This thesis makes a comprehensive analysis of the marketing tactics of college students' venture project- Jingyang Sihai Interesting Sports through the theory. We analyzed the problems existing in the project, the current status of the development, and clarified the goals and directions for the future development of Jingyang Sihai Interesting Sports. Although Jingyang Sihai Sports has successfully hosted many interesting projects, it also highlights many issues such as low brand value and lack of competitiveness, which are detrimental to its development. Therefore, to improve its shortcomings in the future development and carry forward its strengths, Jingyang Sihai Sports ultimately become the industry leader.

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