Absence of Audience’s Consciousness in Ethnography ---- On the writing of ethnography from an audience angle based on communication

  •  Qun Cheng    


Contemporary studies on ethnography chiefly focus on the formation of ethnography, the relationship between researchers and research objects, the role orientation of researchers and research objects. Especially, the post- modern reflections on ethnography urge anthropologists to recognize ethnography again. Seldom do studies on ethnography focus on the audience. However, the audience of ethnography has important effects on the communication of ethnography. An in-depth study on audience of ethnography can provide with better guidance for researchers in writing ethnography and it will impact the studies on the communication of ethnography to a great degree.

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