Abstract

The research was based on the importance of greater involvement of women in the management of the State. This research aims to describe masculine female politician Indonesia campaign speech. In this study used a qualitative approach in the form of Critical Discourse Analysis (CDA) centred on the dismantling of the ulterior motive behind the language that is used to find the real message. The analysis was done to show the representation of the subject. Based on the results of research on speech discourse campaign prospective of Candidate Regent Kutai Kartanegara namely Rita Widyasari found that when women are involved in politics and do the speech of the campaign to attract sympathy glacial, the choice of the language used in speech tends to be masculine. In short, there was a campaign speech masculine woman through adjective apply, the question directly with the affirmative imperative sentence, constructions, the reference quantity (number), the sentence is active, and the presence of herself with the first person singular. The masculine act of campaign speech is applied so that women who tend to be "tough" transformed into a recognized figure of leadership because that assertiveness and straightforwardness in the language used.

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