Abstract

Energy saving is a desirable behavior in terms of solving the global warming problem. In order to change people’s behavior from the non-saving to the saving use of air conditioners, for example, the barriers to and benefits of changing their behavior should be investigated. This study collected data from four focus groups consisting of eight adults in each group. Two of the focus groups were non-energy savers in terms of their use of air conditioners while the other two focus groups were energy savers in their use of air conditioners. The results indicated that the barriers to energy saving behavior regarding air conditioners were comfort, habit, and privacy. The benefits of energy saving in relation to the use of air conditioners included saving money, alleviating the climate change situation, saving natural resources, behaving as a good role model for family members, gaining better health, and lengthening the life of the air conditioners.

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