Abstract

Nowadays everyone is using mobile phone for connect with each other’s and get information about different issues and updates around the world. However, mobile phones have also played an important role in the development of agriculture and make it easy for farmers to communicate with buyers and sellers to sell their goods in reasonable price. The study was conducted in Sindh province of Pakistan where ten districts were selected and 1500 farmers randomly were selected for interview. While 150 farmers were selected from these ten districts according to the list provided by Agriculture Department Government of Sindh and Sindh Irrigation & Drainage Authority (SIDA). Study showed that most of the farmers possessed their own mobile phone and more than half around 64% of the respondents directly call the buyers and negotiated to sell their goods. Moreover, 44.9% of the respondents neither agree nor disagree regarding mobile phone expanding their market information and 40.3% of the respondents take efforts and understand that mobile phones has improved their skills to communicate with buyers in market. However, due to lack of infrastructure still farmers are facing many problems in their working areas and have no proper information about pesticide use and weather updates in their agriculture areas. Government and non-governmental organizations should improve their skills and knowledge about agriculture product where farmers can increase their product in future.

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