The Far Side: Contrasting American and South Korean Cultural Contexts

  •  Scott Lincoln    


The cultural contexts of South Korea and the United States are vastly different in many ways. The purpose of this study is to examine the origins of these differences, the implications on the present-day societies, and to try to determine any trends for the future. The differing philosophies upon which each society was founded have caused Korea to become an exceptionally high-context society, while the United States represents a significantly lower-context society. While the GLOBE Study results for these countries confirm much of what we would expect of low- and high-context societies, this study concludes that the results indicate that South Koreans seem to be ready to cast off some of their traditional ways and embrace a more egalitarian society, and that the two cultures' acceptance of similar idealized cultural values will lead to a gradual convergence of even such drastically divergent cultures.

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