Abstract

The objectives of this research were to study and design packaging, test its efficiency, and determine the satisfaction levels of consumers with the structure and graphic design of a craft wooden boat model packaging produced from corrugated board using natural extract to prevent termites. Data collection was conducted using focus groups of producers and consumers. Data was then summarized and used for the design and creation of the model packaging. Suggestions from experts were applied to improve the packaging of the craft wooden boat model; its preventive efficiency was then tested and the satisfaction of consumers was assessed. The results of the package structure test showed that bursting strength was 8.66 kgf/cm², edge crush test was 3.86 kg/cm and drop height was 762 mm, which reaches standards ASTM D 774, ISO 3037 and ASTM D 5276, as well as helping prevent termites from biting. The size and design were portable and suitable to be displayed for sale. Concerning graphic design, a unique lined pattern narrating the story of a river of time that united the lifestyles of Thai people living along the river in the olden days, was created and combined with other design details to convey an impression of the product inside. Survey results revealed that customers were highly satisfied (=4.09, S.D. = 0.60) with the craft wooden boat model package in terms of functionality and marketing.

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