Abstract

The study aimed to analyze the Thai traditional hanging garland decoration for modeling in the pattern design adapted on a souvenir item, as well as to evaluate the souvenir pattern design result. In regard to the research process, the researcher initially applied the mixed method in learning and investigating information by using qualitative research. Additionally, the researcher used quantitative research in souvenir pattern design assessment. The area delimitation of this study was a souvenir shop in Suan Sunandha Rajabhat University, as well as Suan Sunandha royal residence where Thai traditional hanging flower decoration models were gathered. Another delimiting factor was the sample which consisted of 3 design experts (post evaluation), 10 souvenir shopkeepers (post evaluation), and 100 consumers (pre- and post-questioning) using the accidental sampling method at the souvenir shop in order to evaluate the satisfaction towards souvenir design. Furthermore, the research instruments consisted of a literature review, in-depth interviews, questionnaires and evaluation formats.

The research result elucidates that 10 Thai traditional suspended garland decoration motifs were collected; however, only the first motif was selected to be adapted in the pattern design since it was an original and the most-found figure. According to the pattern design development, 10 patterns were created which included: Kledgardenia net, Kra-Bueang gardenia net, Si-Dok-Si-Karn gardenia net, Jan-Krueng-Seek gardenia net, Kaew-Ching-Duang gardenia net, Daw-Kra-Jai gardenia net, Oak-Mang-Mum gardenia net, Hok-Karn-Hok-Dok gardenia net, Daw-Lom-Deaun gardenia net, as well as Lai gardenia net. Moreover, the recreated souvenir which the consumers purchase the most was a coffee mug.

The evaluation result of adapting the patterns on the coffee-mug souvenirs illustrated that there was a high level of satisfaction on the beauty involving color and pattern, there was a high level of satisfaction on size and usage, and the highest level of satisfaction regarding the product was towards marketing in selling itself, as well as representing the place identity.

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