Abstract

Purpose:This study proposed a research model to examine the effect of the service quality of the sport tourism industry on Chinese tourists’ satisfaction and future intention and subjective well-being in Jeju Island.

Methodology:Data were recruited from 349 Chinese tourists, who participated in sport activities in Jeju Island.

Findings:The findings indicate the physical environment quality and outcome quality have positive influences on tourist satisfaction. Tourist satisfaction significantly and positively influenced tourists’ future behavioral intentions and subjective well-being. All Chinese respondents positively evaluated the service quality in Jeju Island.

Value:This study contributes to the understanding of the sports tourism industry targeting Chinese tourists in Jeju Island.

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