Abstract

This study analyzes underlying gaps between environmental knowledge and behavior in the city of Toyota. A previous study through a focus group interview suggests that Toyota citizens act or do not act on eco-items comprising the city’s eco-policy for ecological, economic as well as other reasons such as safety and convenience. Through a combination of questionnaires and interviews with 29 Toyota citizens, the current research extends the previous study and continues to further explore reasons why citizens take or do not take actions on eco-items while they are aware of them. The findings of the current research confirm those of the previous study and provide more insights about why Toyota citizens take or do not take actions on eco-items despite their recognition.

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