Abstract

With the social and economic development in China, weight-loss advertisements have become an essential part of people’s daily life and the weight-loss fashion can be seen everywhere. Both the advertisements and fashion fall into the category of culture and thus there exist some close relationships between them. Weight-loss advertisements create and guide the weight-loss fashion, and exert great influence on its development. This paper begins with some background information and then tries to explain the relationships between weight-loss advertisements and the weight-loss fashion, the harmfulness of and reasons for following the weight-loss trend blindly. Lastly we proceed to the regulation of weight-loss advertisements and other measures to combat those issues and ensure the healthy development of the weight-loss fashion.

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