Identifying and Prioritizing Factors Influencing Success of a Strategic Planning Process: A Study on National Iranian Copper Industries Company

  •  Shahrooz Kavousi    
  •  Yashar Salamzadeh    


Nowadays, global economic activities are performed by medium and small-sized enterprises (SMEs). All these organizations seek success, knock the socks off rival companies and satisfy their customers' needs in a turbulent environment and a very competitive market. Strategic planning, in case of proper formulation and implementation, is an effective tool which can identify opportunities, threats, strengths and weaknesses of the organization so that more realistic goals can be set and implemented. National Iranian Copper Industries Company needs to prioritize its strategies due to structural evolutions in order to determine the budget and formulate short-term planning for them. So the present research examines and ranks these factors. Our research method is descriptive-survey and the sampling process is random. Population size is 180 and the sample size of 120 is calculated according to Cochran formula. This research categorized the factors using factor analysis. The results showed that success factors of Strategic Planning for this company were situated in four groups including administrative process, managerial process, inter-organizational culture and extra-organizational factors. Then the indicators were weighted and prioritized by means of Shannon's method and Topsis technique, respectively. Finally conclusions were provided according to the given priorities.

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