Abstract

This research was aimed to develop the product and packaging label for Kao-Taen (rice cracker) of the agro-group of Kao Kwang Tong sub-district, Nong-Chang district, Uthaithani province. It explored and developed Kao-Taen product using materials within the community, and evaluated the product design and packaging label by specialists.

The research results suggested the outcome of product development, with Kao-Taen of 3 cm. in diameter and 1.5 cm. thick, the size allows for more convenient consumption by consumers. The design of packaging label in style 3 with mean 4.92 was considered most appropriate. The key factors contributing to the community product development included available materials in the community, community’s self-capability, presentation of community uniqueness, and low cost. 

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