Abstract

This paper discusses the differences of origin and characteristics of eastern and western cultures. On the basis of comparing different culture, the significance of cultural exchange and fusion on product innovation design is stated. By taking some examples to illustrate the fusion of different cultures can provide designers with rich design inspiration, and lead designers to get succeeded in design. It is necessary to discuss how to carry forward and inheriting traditional culture of eastern and western in the context of globalization. It seems that the best way to promote the development of product innovation design is with critical thinking to the traditional eastern and western cultural.

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