Abstract

Present study explores impact of INR crunch on grocery shops in Phuentsholing, commercial nerve centre of Bhutan. To study impact of Indian National Rupee crunch, it attempts to find out effects with regard to change in sales, profitability, and trading practices of grocery shops. Bhutanese perceived that prices of commodities were triggered by rupee crunch. It attempts to verify whether prices of commodities were really affected by rupee crunch.

Since, number of grocery shops in Phuentsholing town is meager; the sample size for research is whole population. Data were collected from all 34 grocery shops through distribution of questionnaires and, to gauge the situation prior to rupee crunch, interviews were also conducted. Data collected were analyzed with the appropriate statistical tools.

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