Abstract

The aim of the paper is to illustrate the existing measures of measuring market structures and demonstrate the use of these measures for the selected industry. For the analysis was taken the dairy market in the Czech Republic in the year 2012. This market includes four main stages: milk production; processing and pasteurization of milk; wholesale and retail of milk. The outcome of the analysis determines concentration ratios and types of competition at each stage of the dairy market. Calculations are demonstrated under the Czech antitrust law which operates under the Act no. 143/2001 Coll., On Protection of Competition. Calculations presented in the article can be used by antitrust authorities for evaluating types of competition and concentration ratios within a market. Among the main priorities of the calculations performed in the paper is its simplicity that does not require a large collection of data and complex mathematical calculations.

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