Abstract

The article is devoted to such phenomenon as muss culture and modern social media technologies. The authorsconsider existing approaches to investigation of modern social media in Russian science. They make the reviewof Russian scientific literature about mass culture problem. With the reference to this paper there are manyRussian works that`s connected with such mass culture issues as the problem of mass culture definition, the rolein it of media and mass culture impact on the consciousness. They infer that in Russian scientific literature thereis an emphasis on entertaining and sentimental character of mass culture products, easy and quick access to it.Russian authors draw attention to consumption character of mass culture impact on the consciousness.Furthermore the essential Russian specific of the researches in this sphere is the fact that most of the works aremade using qualitative methods. The few works that used quantitative methods tended to rely on methodsimported from Western works.

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