Abstract

Organizations face severe challenge when they live in a dynamic and competitive business environment. Enhancing customer satisfaction levels are of serious concern for any organization as a matter of survival. Thishas to be achieved through implementation of innovative strategies. Major driving factor for innovation is humana capital and hence human capital needs constant monitoring by managers. Culture of innovation is the key forbusiness success and thus an effective manager should be successful in managing his human capital. As such thispaper proposes an innovation framework promotion model in organizations and discusses on how individualbehavior may impact the organization’s innovation strategies from both technical and administrative aspects. It isfurther noted that the association between human capital and innovation strategies is complex and needs furtherresearch in future.

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