Abstract

Concepts of mediology as new synthetic science of XXI century have been analyzed in the article. Research field of this science is relatively wide. It covers paths of media culture development in new cultural reality, the problems of media semiotics and, tasks of media policy and media management as well as perspectives of media education. Mediology is not dogmatic but dynamic rapidly developing science. Possibilities of it become wider due to technical progress and processes that go on in social and cultural sphere of the outside world.

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