Abstract

Creative television management as practice of directing informative activity of a group of people is aimed at motivating for realisation of creative tasks by means of technological development of creation of spectacular informative opinion journalism. On the other hand, management of modern regional television is not limited to creative tasks and ideas - it exists on basic principles of business and rules of civilised business organisation.As a system reflecting the result of the influence of internal and external factors on informative activity of a television and radio broadcasting channel, proper management is able to facilitate the process of identification of television with all the rest social and economic space of the region and influence competitiveness of the information environment.

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