Using Crowdsourcing to Expand the Resource Base of Business

  •  Elena Gafforova    
  •  Natalia Merkushova    
  •  Vladimir Smirnov    
  •  Valentina Batalova    
  •  Yulia Merkushova    


The article shows the essence of crowdsourcing as a modern management technology, as the basis for innovativebusiness models and as a way of expanding the resource base of business. It figures out the structural elements ofcrowdsourcing, the advantages and disadvantages of crowdsourcing and problems associated with the use ofcrowdsourcing technology.

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