Study on the Language Strategies of Network Marketing to Women: Taking Taobao Style as an Example

  •  Yudan Yang    
  •  Siyao Huang    


It is necessary to communicate with women according to the female psychology to network marketing success.Taobao style is a dialogue between buyer and seller when they are doing business in Taobao e-shopping. Byanalyzing its language characteristics, where and how people use it, this paper points out that Taobao style is akind of feminine language strategy which can be used in sales, after sale service and evaluation management. Itcan help us in creating a good image of seller and in reducing disputes in the trading market.

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